Plant | Nurture | Flourish
The VitiGuy
Caleb combines deep technical expertise in viticulture with broader business awareness, making him uniquely positioned to drive value for clients across the agriculture and wine industries. His ability to bridge hands-on vineyard management with strategic business oversight is a key strength that sets him apart.
His journey began with a Bachelor of Viticulture and Oenology from Lincoln University, followed by a range of technical roles at Craggy Range, where he worked in both the vineyard and winery. As Group Technical Officer, Caleb led crucial projects across multiple areas of the business, focusing on vineyard operations, plant health, and quality control. His hands-on approach to viticulture gave him a strong foundation in the science and craft of growing premium wine grapes.
Caleb then broadened his expertise with LandBase Wine NZ and AONZ Fine Wines, where he provided vineyard consultancy and played a central role in acquisitions. As company viticulturist, he was involved in every stage of vineyard development and management, from planting to harvest, ensuring the highest standards in crop health, sustainability, and wine quality. In addition to his technical responsibilities, he oversaw business operations, including long-term strategic planning, budgeting, logistics, compliance, and export management for three estates across New Zealand. This blend of technical skill and business leadership has given him a unique understanding of the entire wine production chain, from vine to market.
Most recently Caleb spent 3 years, as General Manager NZ for Multikraft Probiotics, Steering the company’s expansion into the New Zealand market, applying both his technical knowledge and management skills to drive growth.
In 2015, Caleb won Hawke's Bay Young Viticulturist of the Year, New Zealand Young Viticulturist of the Year, and the Royal NZ Institute of Horticulture Young Horticulturist of the Year. He further honed his leadership skills through the Kellogg Rural Leadership Course in 2017. From 2021 to 2024, he served as Chair of the NZ Young Viticulturalist Committee, and continues to actively contribute to industry groups shaping the future of viticulture in New Zealand.
Our Services
Caleb can assist you with all aspects of developing a vineyard, from simple vineyard design, right through to site selection and full design, planning and implementation. Caleb will leverage his extensive experience and contacts contacts to ensure the right professionals are involved every step of the project.
Caleb can assist you with all your vineyard management requirements, from assisting at key times of the year, through to regular visits and advice through the season.
Innovate
Do you have a particular project that you need help with? using his extensive experience across a range of different regions and growing styles and systems Caleb is able to work with you to get a particular project from concept to completion
Contact Us
Interested in working together? Fill out some info, or reach out to Caleb and we will be in touch shortly.
caleb.vitiguy@gmail.com
+64 (0)21 767 191
+61 (0) 427 539 737
We can’t wait to hear from you!